THE DETAILS

• Collaborated closely with Gran Gusto leadership and crafted content aligned with a strategic approach, establishing this social media profile from scratch.

• Over 1,300 followers acquired 3 weeks after the restaurant opening.

• Developed branded posters, flyers, & graphic design.

• Created strategic reels and share-worthy content that encouraged customers to create UGC (User-Generated Content) that flooded Instagram, boosting brand awareness and driving up sales.

• Executed a pre-opening Press Party by bringing in top-level, Conneticut-based food bloggers to maximize exposure for the grand opening of the restaurant.